The making of designedA film in four reels
The story of designed starts with Tenpoint.
Prod.designed.
- Reel
- 01
- Scene
- Idukki
- Take
- 01
2014.
In 2014, five students from Government Engineering College, Idukki started creating together.
There was no agency.
No formal design training.
No industry roadmap.
Just creativity, observation and self-learning.
We watched how people responded to ideas.
We experimented.
We made things.
And we kept learning by doing.
Prod.designed.
- Reel
- 02
- Scene
- Tenpoint Media
- Take
- 01
2019.
Then, in 2019, that journey became Tenpoint Media.
What started with five students slowly became a creative agency. And somewhere along the way, something started happening.
Our creativity started getting noticed.
Ideas became conversations.
Campaigns started getting people talking.
Our work began reaching audiences far beyond what we expected.
Some of those campaigns went on to receive national-level recognition.
Our creative work became part of a commemorative stamp release.
And even found its way into PSC examinations.
For a team that started by simply trying to create something people would notice,
those moments meant a lot.
Prod.designed.
- Reel
- 03
- Scene
- Cinema
- Take
- 01
Then came cinema. (2021)
In 2021, we stepped into the world of film publicity.
What began with movie poster design grew into a much bigger journey.
Over the years, we’ve had the opportunity to work on 25+ films, creating posters, key art and publicity campaigns across different genres, audiences and languages.
From Malayalam to Tamil, Kannada and Bengali, the work kept taking us into new creative territories.
And every film taught us something new.
How to find the idea.
How to build a visual language.
How to make one image create curiosity.
How to make a campaign feel bigger than a poster.
We were learning through the work itself.
Prod.designed.
- Reel
- 04
- Scene
- designed
- Take
- 01
And that’s where designed comes from.
After years of doing the work, we started getting a different kind of question:
“Do you teach design?”
“Can I learn from your team?”
“Can I learn how an actual creative agency works?”
And we realised— Maybe the experience we gained through years of creating, experimenting and figuring things out could help someone else get there faster.
So we built designed.
Not as a classroom separated from the industry.
But as a learning experience inside a working creative agency.
Because we don’t just want to teach you how to use software.
We want to teach you how to:
Observe. Think. Conceptualise. Create. Adapt. Execute.
The same values that built Tenpoint.
Now built into the way we teach.
designed by Tenpoint Media.
Admissions open
