Course
Film Publicity.
Learn how a film becomes a visual campaign.
Translate a film’s story, characters and mood into a connected publicity system — from poster concepts and key art to first looks, teaser creatives, release visuals and social-media campaigns.
What you learn
- 01Story & Film Understanding
- 02Poster Concept & Key Art
- 03Cinematic Compositing
- 04Title Treatment & Colour
- 05First Look / Teaser / Release
- 06Social & Campaign Design
Course highlights
Turn stories into iconic visuals.
- Understand film publicity as a connected campaign
- Learn to read a story and develop visual direction
- Create film poster concepts and key art
- Develop cinematic compositing and colour treatment
- Create first-look and character creatives
- Design teaser, trailer and release-date creatives
- Build social-media film publicity assets
- Use AI selectively for concepts and variations
- Develop film-focused portfolio work
Campaign study · Marco
One film. One campaign.
How a film becomes a visual campaign — stage by stage, as Tenpoints designed it.
01 / 07First Look
- 01
First Look
The first real image. It sets the visual language the whole campaign will follow.
- 02
Second Look
A second poster widens the world — new characters, new tension.
- 03
Poster
The key art — the image audiences remember the film by.
- 04
Music
Song and audio launches get their own visuals, matched to the campaign.
- 05
Teaser
Teaser creatives announce the first footage and build anticipation.
- 06
Trailer
The trailer launch — the biggest digital moment before release.
- 07
Certification
Censor certificate posters turn a formality into another campaign beat.
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